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Following their Daytona Beach records in March 1937, Harley-Davidson ran this ad in the April Motorcyclist. The hype about the 45 cubic inch (750 cc) record irritated Rollie Free, who had for years promised 90, 100, or over a 100 mph to his Indian riders of both 750 cc and 1200 cc models. Free's fee depended on the speed wanted. At the time of the Harley 750 cc record, Free had faster Indian 750 cc bikes roaming the streets and byways of Indianapolis. One of his customer's had a 1200 cc Chief that would turn an indicated 112 mph. Free decided to go to Daytona Beach, and put his Indians to the test.
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